FedExForum Flex Space.
We were given the annual opportunity to update the art in about 5-6 locations in the concourse around the FedExForum. This particular piece was a special one as it represented the time the NBA allowed teams to incorporate their logos on their jerseys. After many experiments watching on CCTV as a player wore different versions of the logo to see which showed up better on which jersey, we settled on this one for the home jersey. That day, we brought our studio to the practice court and photographed this image on the player. This signage was draped and revealed on ESPN and served as a benchmark for the Grizzlies.
FedExForum Flex Space.
We were given the annual opportunity to update the art in about 5-6 locations in the concourse around the FedExForum. This particular piece was a special one as it represented the time the NBA allowed teams to incorporate their logos on their jerseys. After many experiments watching on CCTV as a player wore different versions of the logo to see which showed up better on which jersey, we settled on this one for the home jersey. That day, we brought our studio to the practice court and photographed this image on the player. This signage was draped and revealed on ESPN and served as a benchmark for the Grizzlies.
Hemp 2 Lab
Approached by the recent FedEx retiree/Entrepreneur – Owner of one of the first hemp farms in Tennessee, we were asked to develop an identity representing growth, positivity, relevance, and future with the challenge of not using the typical go to emblem of the hemp leaf. After about 50-60 iterations, we arrived with this clean and on-target logo that made us very proud they were in our neck of the woods. The company is thriving and producing many variations of nutritional and health products today.
