FedExForum Flex Space.
We were given the annual opportunity to update the art in about 5-6 locations in the concourse around the FedExForum. This particular piece was a special one as it represented the time the NBA allowed teams to incorporate their logos on their jerseys. After many experiments watching on CCTV as a player wore different versions of the logo to see which showed up better on which jersey, we settled on this one for the home jersey. That day, we brought our studio to the practice court and photographed this image on the player. This signage was draped and revealed on ESPN and served as a benchmark for the Grizzlies.
FedExForum Flex Space.
We were given the annual opportunity to update the art in about 5-6 locations in the concourse around the FedExForum. This particular piece was a special one as it represented the time the NBA allowed teams to incorporate their logos on their jerseys. After many experiments watching on CCTV as a player wore different versions of the logo to see which showed up better on which jersey, we settled on this one for the home jersey. That day, we brought our studio to the practice court and photographed this image on the player. This signage was draped and revealed on ESPN and served as a benchmark for the Grizzlies.
Pure Memphis Honey
I was asked to produce not only a logo but a brand for a local apiarist that had teamed up with another Memphis local, Blue Note Bourbon. Together they are creating a one-of-a-kind honey and bourbon. From that experiment grew about 7 other varieties of honey to complete a product line. The idea behind the design was to be timeless and relevant while giving a nod to the local Memphis edge.
