FedExForum Flex Space.
We were given the annual opportunity to update the art in about 5-6 locations in the concourse around the FedExForum. This particular piece was a special one as it represented the time the NBA allowed teams to incorporate their logos on their jerseys. After many experiments watching on CCTV as a player wore different versions of the logo to see which showed up better on which jersey, we settled on this one for the home jersey. That day, we brought our studio to the practice court and photographed this image on the player. This signage was draped and revealed on ESPN and served as a benchmark for the Grizzlies.
FedExForum Flex Space.
We were given the annual opportunity to update the art in about 5-6 locations in the concourse around the FedExForum. This particular piece was a special one as it represented the time the NBA allowed teams to incorporate their logos on their jerseys. After many experiments watching on CCTV as a player wore different versions of the logo to see which showed up better on which jersey, we settled on this one for the home jersey. That day, we brought our studio to the practice court and photographed this image on the player. This signage was draped and revealed on ESPN and served as a benchmark for the Grizzlies.
Clayton James Tennessee Whiskey
I was contacted by TennSouth, a distillery in Lynnville, TN requesting a label for their new, small batch whiskey hoping to be competing with the likes of Jack Daniels and George Dickel. I wanted to the label to be reminiscent of the days when whiskeys were made the old fashioned way while also capturing the metal scroll work often found on rifles and saddles of yesteryear.
