FedExForum Flex Space.
We were given the annual opportunity to update the art in about 5-6 locations in the concourse around the FedExForum. This particular piece was a special one as it represented the time the NBA allowed teams to incorporate their logos on their jerseys. After many experiments watching on CCTV as a player wore different versions of the logo to see which showed up better on which jersey, we settled on this one for the home jersey. That day, we brought our studio to the practice court and photographed this image on the player. This signage was draped and revealed on ESPN and served as a benchmark for the Grizzlies.
FedExForum Flex Space.
We were given the annual opportunity to update the art in about 5-6 locations in the concourse around the FedExForum. This particular piece was a special one as it represented the time the NBA allowed teams to incorporate their logos on their jerseys. After many experiments watching on CCTV as a player wore different versions of the logo to see which showed up better on which jersey, we settled on this one for the home jersey. That day, we brought our studio to the practice court and photographed this image on the player. This signage was draped and revealed on ESPN and served as a benchmark for the Grizzlies.
Big River Distilling Company
I had the honor of working with these great people that have taken Memphis and put them on the map with the Blue Note series of products. Being represented in 15 states and targeting going national, the challenge was to create a label(s) that did not feel hyper-local. A lot went into the planning which produced a beautiful product and design that supported the marketing strategy that I created.
The Anthology series was developed to elevate presence in the market, based on the original 9 yr family design, and featured the signature bourbon aged in different casks from around the world.
New product launch for a very powerful barrel aged rum.
Leave behind booklet designed specifically for a pitch to a publication on the East Coast that has an audience reach of over 1.6 million subscribers. This was part of a marketing plan to help us with exposure to our products on a national level and became the basis of the companies brand and voice.
Liberty Bowl Blue Note Bourbon Bar space design.
An emblem designed to support the efforts of a future campaign used on truck sides, shippers, sale sheets, website and neck hangers.
Spirit of the Blues in-store ads.