FedExForum Flex Space.
We were given the annual opportunity to update the art in about 5-6 locations in the concourse around the FedExForum. This particular piece was a special one as it represented the time the NBA allowed teams to incorporate their logos on their jerseys. After many experiments watching on CCTV as a player wore different versions of the logo to see which showed up better on which jersey, we settled on this one for the home jersey. That day, we brought our studio to the practice court and photographed this image on the player. This signage was draped and revealed on ESPN and served as a benchmark for the Grizzlies.
FedExForum Flex Space.
We were given the annual opportunity to update the art in about 5-6 locations in the concourse around the FedExForum. This particular piece was a special one as it represented the time the NBA allowed teams to incorporate their logos on their jerseys. After many experiments watching on CCTV as a player wore different versions of the logo to see which showed up better on which jersey, we settled on this one for the home jersey. That day, we brought our studio to the practice court and photographed this image on the player. This signage was draped and revealed on ESPN and served as a benchmark for the Grizzlies.
GreatNeck Saw
GreatNeck Saw is a privately held company based out of New York that manufactures hand and power tools. They have been around since 1919 and now compete with SnapOn, Craftsman and the like. I was tasked with the rebranding of some of their internal companies they own, which include OEMTOOLS, REAPR, and GreatNeck hand tools. They wanted a fresh take that allowed them to be more contemporary, yet reflect on the fact that they are an older company retaining their know-how in tool quality.
GreatNeck Saw (OEMTOOLS)
When refreshing the look and feel of OEMTOOLS, the objective was to appeal to the real audience that was actually using the tools and communicating with sales groups. "Covered" began to become a very exciting campaign that allowed versatility to plug-and-play with visuals.
GreatNeck Saw Advent Calendar
In an effort to reach more audiences an advent calendar was created that featured a new tool daily, counting down to Christmas. This was the cover for the first calendar that went out.