FedExForum Flex Space.
We were given the annual opportunity to update the art in about 5-6 locations in the concourse around the FedExForum. This particular piece was a special one as it represented the time the NBA allowed teams to incorporate their logos on their jerseys. After many experiments watching on CCTV as a player wore different versions of the logo to see which showed up better on which jersey, we settled on this one for the home jersey. That day, we brought our studio to the practice court and photographed this image on the player. This signage was draped and revealed on ESPN and served as a benchmark for the Grizzlies.
FedExForum Flex Space.
We were given the annual opportunity to update the art in about 5-6 locations in the concourse around the FedExForum. This particular piece was a special one as it represented the time the NBA allowed teams to incorporate their logos on their jerseys. After many experiments watching on CCTV as a player wore different versions of the logo to see which showed up better on which jersey, we settled on this one for the home jersey. That day, we brought our studio to the practice court and photographed this image on the player. This signage was draped and revealed on ESPN and served as a benchmark for the Grizzlies.
ABB ReliaGear neXT Product Launch
After being informed by our client ABB Global about development of a new product called ReliaGear neXT, a video was needed that could be used to drive excitement and showcase the advantages of their product. The end product featured how simple it was to install, add/or rearrange components, and flip the whole piece on the fly, simply by snapping it together and securing with screws. ABB said this on their site: "We’ve combined the best technology of ABB and GE Industrial Solutions to bring you a true breakthrough in plug-in power panels, engineered to dramatically save time, labor and cost while helping to ensure rock-solid reliability."
ABB ReliaGear Follow Up
After the launch, there was much excitement among the engineers and vendors of ABB. A follow-up video was commissioned focusing on the use of ABB components built for this system.
ABB ATS TrueONE Product Launch
In 2018, ABB produced a one-of-a-kind Automatic Transfer Switch built for sports stadiums, hospitals, airports etc., the likes of which had never been seen before. Confronted with the challenge of completing a product launch without the actual ATS component having been physically produced yet, a CAD file the manufacturer used to create it was requested. The inside was then stripped out, leaving only the shell intact to protect the proprietary information for ABB. The end result was a lifelike animation of the product presented piece by piece with the goal of building excitement. This video was reproduced in Chinese, Russian, French, Turkish, Spanish, Italian and German and used globally.
