FedExForum Flex Space.
We were given the annual opportunity to update the art in about 5-6 locations in the concourse around the FedExForum. This particular piece was a special one as it represented the time the NBA allowed teams to incorporate their logos on their jerseys. After many experiments watching on CCTV as a player wore different versions of the logo to see which showed up better on which jersey, we settled on this one for the home jersey. That day, we brought our studio to the practice court and photographed this image on the player. This signage was draped and revealed on ESPN and served as a benchmark for the Grizzlies.
FedExForum Flex Space.
We were given the annual opportunity to update the art in about 5-6 locations in the concourse around the FedExForum. This particular piece was a special one as it represented the time the NBA allowed teams to incorporate their logos on their jerseys. After many experiments watching on CCTV as a player wore different versions of the logo to see which showed up better on which jersey, we settled on this one for the home jersey. That day, we brought our studio to the practice court and photographed this image on the player. This signage was draped and revealed on ESPN and served as a benchmark for the Grizzlies.
IP, Accent Opaque Promo Campaign
This particular project brand called Serious, created as part of a series to help bolster IP's Accent Opaque line of offset printing paper, went on to win 2 district, one national, and a grand total of 13 ADDYs. The concept was serious paper for serious designers, which in turn required very serious photography. In house talent was used to accommodate a low budget.
IP, Carolina Paper Promo
I was responsible for all things production (including all parts of the little hot-rod made entirely of Carolina paper) for this challenging project that I loved. Opening the lid of the storage box produced a car cranking and engine revving audio by means of a sound chip.
